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Lashes and brows are big news in the beauty world. There has never been more interest in these small areas that can make a big difference when it comes to your overall appearance. There has also never been more scientific and research-based data to help create the perfect formulas for great lash and brow serums. The trick is knowing how to pick the best and make sure you choose the option that is most likely to deliver the results you want.
Choosing the perfect brow and lash serum for you can depend on a range of different factors, from budget to specific requirements, but the quality and combination of the ingredients should always be a deciding factor. There is scientific evidence that a well-balanced combination of active ingredients can deliver outstanding results, but the emphasis must be on choosing products that fulfill their potential and are not packed with unnecessary, harmful chemicals. You need to know what active ingredients are going to offer the most benefits and which additions to avoid, if possible.
Even a great lash and brow serum will not achieve the maximum results unless you also make sure that you maintain a good care routine. This involves making sure that you always remove all traces of makeup before you go to bed and protect your lashes and brows from toxins. Hydrating them - both from outside and from within - is also essential. So, fill those hydration bottles with water and make sure you take them wherever you go.
Nourishing lash and brow serums will then be able to do their work in restoring, strengthening and conditioning the hairs. This will enhance the functioning of the follicles and stimulate the growth of fuller, longer, and more beautiful lashes and brows.
As mentioned previously, the formula of a lash and brow serum holds the key to how it will work and how well it will achieve the desired results. Like the Modern New Beginnings Volumizing Lash & Brow Serum, a good product will contain vitamin E and squalene to condition the brows and lashes and visibly increase the thickness of the hairs.
CoQ10, or Coenzyme Q10, is another important ingredient offering antioxidant properties to really improve and maintain the appearance of lashes and brows. Combine this with an effective amino acid complex, and you have the recipe for fuller-looking brows and lashes.
You should try to avoid silicone products and ingredients that are likely to cause clumping. A good serum will fit perfectly into your night-time routine alongside products like the Modern New Beginnings Wrinkle Recovery Serum or look great under your favorite mascara.
These ingredients have all been proven to have positive effects on human hair, including those in your lashes and brows. Scientific research has shown that CoQ10, for example, can have positive anti-aging effects on hair  by activating specific keratins. This can be particularly important as hair gets more mature. Amino acids, meanwhile, are building blocks of proteins and hair is made of keratin, which is a protein. This means that amino acids have a direct relationship with hair strength and growth.
Squalene is another important ingredient of good hair and lash serums and works by creating more hydrated, smoother, and softer hair and skin. Squalene has become big news in the beauty world for its numerous benefits and is a fat (lipid) that is naturally produced by sebaceous glands in human skin.
The problem is that as people age, less squalene is produced, and this is where products containing this beauty powerhouse come into their own. Most of the squalene contained in beauty formulations is devised from plants such as sugarcane, rice bran and olives. It offers excellent detoxification benefits while locking moisture into skin and hair.
Vitamin E is a great addition if you want to maintain and enhance hair growth in your lashes and brows. This is because it has powerful antioxidant properties that reduce the effects of free radicals and the level of oxidative stress that can have such a negative impact on hair follicle cells.
Research has also shown that vitamin E can increase the shininess of brows and lashes while reversing the negative impacts of environmental conditions and harsh beauty products and routines. It can also help to provide a layer of protection to prevent further damage in the future.